3 of Hearts: 4:17 am April 2nd

The time in the title is accurate as of when I start typing this.

I suffer from depression and anxiety, and tonight I’m awake at a silly time in the morning in no state to try to sleep, so I guess, given that at least here in the UK April’s Fools day has come and gone, I might look at the various ways that bits of media I’ve followed have decided to celebrate it this year.

There’s two major trends I think are worth looking at. The first is simply the existence of Patreon, a site that encourages a monthly release schedule by it’s very nature. A lot of creators drop their work at the end of one month and the start of another because that’s the deadline if you are using a monthly payment model. Patreon as a site is interesting for me partially because it’s an alternative to the standard method of monitization online, advertising, and partially because it has become another example of a business model that is highly sustainable but not one that’s going to enjoy repeated massive growth which is being torn apart by the demands for constant, exponential growth in the market, but that’s for a time that isn’t stupid o’clock in the morning. For our purposes, the position of April Fools at the beginning of the month simply fits in neatly with this existing timeline, encouraging material that is not simply a prank but is also worthy content in and of itself.

The second trend is the pushbacks against cruel pranks. Online content creators often rely on their own brand, and being unpleasant, even for a temporary joke, will reflect on that brand. Furthermore, the existence of this brand allows for an easy April Fool’s joke by pretending to massively change your brand, using it as a way to explore a style or a topic that you wouldn’t usually touch.

Anyway here’s a top…whatever list of April Fool’s for this year. I’m not even gonna edit that once I’ve finished and know how many there are.

1.) “Folding Ideas Pivots To Fortnite”, on Folding Ideas, Dan Olsen’s youtube channel, isn’t really an April Fool’s video. It sort of dabbles with it at the start, but that only really goes as far as the first five to ten minutes, which is a set up for the final idea about the use of Fortnite as a creative platform, and how it doesn’t really work. I don’t know whether I’d describe it as a pretend April Fools joke, or an April Fools joke where the joke is that you expect an April Fools joke and get instead a discussion on the game Fortnite and how it manipulates players to make money.

2.) A lot of larger corporations and brands go for the “Here’s a product we’d never actually create” April Fools. A stand out this year is probably a tweet from the official Doom account, crossing the violent demon killing shooter with Bob Ross’ Joy of Painting, a program that like Mr Rogers I have never seen but that a lot of American internet users tell me is super wholesome. Ross’ aesthetic, though simple, is iconic enough that even I got it immediately, but this one kind of sticks out because Bob Ross famously became the chill, laid back painter in the show because he was fed up of being a drill Sargent in the military, a job that involves shouting and being unpleasant, making the use of the aesthetic here either be a wink to his history, a humorous juxtaposition between Doom the ultra violent game and the laid back show (probably the intended reading), or kind of an awkward joke dragging the aesthetic of the show back towards the militarisation that Ross created it to escape from. I’m too sleepy to say which.

3.) There’s one advert that I saw which appeared to actually be a product that just happened to come out on April First, so it had to make clear “no this is real, we just had to do it now”. But I can’t remember what it is and Facebook isn’t showing me that specific ad again.

4.) In the “Jokes that aren’t really jokes” category, the insect loving Bogleech wrote a review of creatures called Squisherz, in a similar vein to his reviews of Pokemon and Digimon. The framing of the essay is that Squisherz is a forgotten ‘mon franchise contemporaneous of the former two, and the blog post makes repeated references to the show and more specifically the fandom reaction to it. Halfway through I was getting into it as a parody of pokemon in particular, assuming that Bogleech himself had designed the creatures. I was enjoying it, but some of the gushing about the bits of the designs he loves got a bit weird assuming he made them. Like how the book of the Never Ending Story takes a detour to talk about how fantastic the main character, and thus the author’s, imagination is once he starts to remake the world, it was getting tiresome.

Then at the end, he reveals that the joke was actually entirely different. Squisherz was designed by an artist friend of his for a game called Hyperspace Outlaw, and the piece ends with shout outs slash advertisements for the original creator. It kind of feels like the opposite to Folding Idea’s video; rather that examining how a piece of work is advertised and monitized, it is an advert itself, although yes there is a difference between an indie game on itch.io and what Fortnite has become.

5.) The most depressing April Fool’s joke this year comes from the webcomic Whomp!. The main character, a somewhat parody version of the writer Ronnie, is shown to have lost weight, changed out his colourful shirts for a simple beige pair, and now has a sunny, optimistic outlook on life.

Somehow, despite Whomp being regularly depressing, this is the most upsetting portrayl of Ronnie for me. I should probably ask why.

EDIT: So the next strip after that is the same but with thin Ronnie bleeding from the eyes and covered with glitches. So…make this a multi-part joke, getting steadily darker?

Anyway, that’s my list. If I remember I’ll come back when I’m awake and edit in some links. Happy April Wise day everyone.

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